Are you a small publisher looking for a native advertising platform to help monetize your new blog? If you answered yes, today is your lucky day. Due to the growing activity of online consumers, the digital market has benefited financially from the unpredictable situation that happened in 2020. This context Read more…
Native advertising is a type of paid media in which the ad experience is designed to replicate the natural appearance and purpose of the user experience in which it is placed. Native ads appear in the content itself, rather than as a banner or box on the top or side Read more…
Publishers contemplating trying ad monetization on their domains should without any doubt keep video ads into consideration. These are some of the most captivating and interesting ads today, for the most part when it comes to Out-Stream video. As a website owner, you have the chance to choose among the Read more…
Native Advertising is all about creating ads connected with the website content, design, and coherent with the platform performance that the viewer perceives the ad belongs there. Promoted search results and sponsored blog posts are common examples of native advertising. Both formats produce the same kind of value to readers Read more…
Native ads are now one of the best solutions to comply with Publishers and Advertisers’ requirements in one shot, as it synchronizes the ads with the site’s content making it look organic content of the site. However, to get an improvement in the user experience and boost their earnings, we Read more…
After the extraordinary pandemic experienced throughout 2020, the digital business will have been more than benefited in economic terms given the growing activity of users on the internet. The ad tech industry is very dynamic. This is why it is important for the Publishers to be able to join those Read more…
As marketers debate over how to engage digital consumers, younger generations are increasingly installing ad blockers to avoid the hassle of interacting with advertisements. Verizon Media research director Anita Caras blames the ad industry for this in her Transforming the Journey panel, held last week at The Big Bang event Read more…